When we first started PickleUp, we knew the science was there. We knew that a high-carb, neuro-muscular shot could change the game for athletes struggling with the "wall" of muscle cramps.
But what we didn’t realize—and what has been the most incredible part of this journey—is just how much fun we’d have building this community.
We’re Hitting the Shelves!
The big news: PickleUp is officially moving into retail. Seeing our shots go from the lab and the kit bags of pro teams onto the shelves of local retailers and specialty sports stores has been a "pinch-me" moment. We wanted to make elite-level cramp relief accessible to everyone, from the Sunday League footballer to the weekend warrior hitting their first 10k.
Being stocked in-store means we’re right there where you need us most—ready for your next race, match, or training session.
More Than Just a Shot: It’s About the People
The best part of the last few months hasn't been the logistics or the spreadsheets; it’s been you.
We’ve spent our weekends at finish lines, trackside at cycling events, and on the touchlines of muddy football pitches. We’ve had the privilege of connecting with coaches, performance nutritionists, and athletes who are pushing their absolute limits.
The "PickleUp Community" is a group of people who refuse to let physical setbacks dictate their results. Hearing your stories—the marathoner who finally beat their PB because they didn't seize up at mile 22, or the cyclist who stayed in the saddle during a grueling climb—is what keeps us fueled.
Enjoying the Ride (and the Reflex)
Building a brand in the endurance and performance space is a marathon, not a sprint. We’ve had a blast leaning into the "weirdness" of pickle juice and watching the look of pure shock on an athlete's face when they feel a cramp vanish in 90 seconds for the first time.
We’re having the time of our lives connecting with a community that values grit, science, and high performance as much as we do.
What’s Next?
We aren’t slowing down. We’re working on expanding our retail footprint even further and showing up at more events across the country.
To every athlete who has grabbed a shot, every shop owner who has cleared a spot on their shelf for us, and every coach who has recommended us to their team: Thank you. The "upshot" is clear—the community is growing, the science is working, and we’re just getting started.
