Privacy policy
Privacy Policy
Effective Date: 1st September 2025
At PickleUp, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, purchase our products, or communicate with us.
1. Who We Are
We are Pickle Power Ltd, trading as PickleUp, a UK-based sports nutrition company. Our mission is to help athletes perform at their best using high-quality, performance-driven products.
If you have any questions about this policy or your personal data, you can contact us at:
hello@pickleupshot.com
2. Information We Collect
We may collect and store the following types of information:
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Personal Details: Name, email address, phone number, shipping and billing address.
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Purchase Information: Order details and payment information (processed securely via third-party providers).
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Usage Data: Information about how you use our website, including page visits, clicks, scroll behavior, and time spent on pages. We collect this data through cookies, analytics tools, and services such as Hotjar, which helps us understand user interactions and improve the website. Hotjar data is anonymised where possible.
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Communication: Emails or messages you send us, including newsletter signups and customer service inquiries.
3. How We Use Your Information
We use your data to:
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Process and fulfil your orders
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Provide order updates and respond to inquiries
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Improve the usability and performance of our website
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Send marketing emails, but only if you’ve opted in
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Comply with legal obligations
We do not sell your personal data to third parties.
4. Cookies
Our website uses cookies to enhance your experience, understand website usage, and support essential functions like your shopping cart.
You can manage or disable cookies in your browser settings, but some parts of the website may not function correctly without them.
5. Third-Party Services
We work with trusted third-party providers to help operate our business. They only have access to the information necessary to perform their services and are required to keep it secure.
Examples include:
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Shopify (ecommerce platform)
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Google Analytics
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Hotjar (for anonymised website behavior analysis)
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Stripe / PayPal (payment processing)
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Klaviyo (email marketing)
Note: Hotjar data is anonymised and does not personally identify you. You can opt out of Hotjar tracking at any time via your cookie preferences or using Hotjar’s opt-out mechanism. For more details, see Hotjar Privacy Policy.
6. Your Rights
Under GDPR, you have the right to:
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Access the personal data we hold about you
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Request correction or deletion of your data
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Withdraw consent for marketing communications at any time
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Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise your rights, email us at hello@pickleupshot.com.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data. However, no method of transmission or storage is completely secure.
8. Changes to This Policy
We may update this Privacy Policy occasionally. Significant changes will be communicated on our website.
9. Contact Us
For questions or requests regarding your data, contact:
Pickle Power Ltd (trading as PickleUp)
hello@pickleupshot.com
10. THE PICKLEUP AMBASSADORS MAP AND PORTAL
This section covers our ambassadors map (map.pickleupshot.com, also shown inside our shop) and the ambassador portal (ambassadors.pickleupshot.com). Pickle Power Ltd, trading as PickleUp, is responsible for the personal information described here.
10.1 If you use the map
Browsing. You don't need an account. We count visits, profile views and taps on events to see which athletes and events people are interested in. These counts use a random number that only lasts while the page is open — no cookies, no advertising or cross-site tracking, and nothing that identifies you. Your browser also remembers a few settings on your device (for example that you've seen the welcome tour, or choices you made just before signing in).
Following athletes (a free account). If you sign in or join, we store your email address, the athletes you follow and the updates you choose: upcoming events, results, records and challenges, and whether you want them by email and/or as notifications. We use these only to send you those updates.
- Emails about athletes you follow are sent through Klaviyo. We share your email address, who you follow and which updates you chose with Klaviyo, which records whether our emails are delivered, opened and clicked. Every email has an unsubscribe link.
- PickleUp news and offers are only sent if you tick that box. It adds you to our main email list (the same one as signing up in our shop, including our welcome emails and offers). You can untick it or unsubscribe at any time.
- Notifications on this device: if you turn them on, your browser gives us a device address that we store so we can send notifications (through your browser's own service, such as Apple, Google or Mozilla). Turning them off, or blocking them in your browser, stops them.
You can change your choices, stop emails or notifications, or sign out at any time from your account on the map, and ask us to delete your account by emailing .
Join the squad. If you apply to become an ambassador, we store what you send us (name, email, sports, location, the details about yourself and your results, and any socials you add) and email it to the PickleUp team so we can reply.
Videos. Videos on the map are YouTube videos in YouTube's privacy-enhanced mode, and only load when you press play. YouTube's own privacy policy applies once they do.
10.2 If you're a PickleUp ambassador
Your public profile. Your photo, cover photo, name, club, nationality, national team, bio, socials, home town, events, results, stats, all-time best efforts, photos and videos are shown publicly on the map and inside our shop. Your home base is a town, never your address.
Private to you and PickleUp. Your email address, date of birth (and, if you're under 18, your parent or guardian's name and email), delivery address, private notes, messages with PickleUp, shop orders and your feedback-survey answers are only visible to you and the PickleUp team.
Your cramp diary (health information). Your cramp diary, cramp profile and "Did you cramp?" answers are health information. We only keep them with your explicit agreement, which we ask for before you first use the cramp diary, and use them to understand cramps and how PickleUp helps. They're never shared with third parties or sold: only PickleUp uses them, with Claude (Anthropic's AI) reading them on our behalf to write your cramp report. You can edit or delete entries at any time, and turn cramp tracking off in your Cramp diary — with the option to delete all of it straight away.
AI features. Some features are written by Claude, an AI model made by Anthropic, which processes the data on our behalf:
- the AI cramp report reads your cramp diary and related event details (distance, duration, weather) — not your email or address;
- the Ask a question help box sends the question you type;
- the results finder searches the web for your public results and fixtures, using your name, club, national team and event details, and suggests them for you to accept, change or dismiss. Nothing is published until you or PickleUp accept it.
Anthropic doesn't use data sent through its API to train its models.
Weather. We look up the weather for your events' dates and places from NASA's public weather data. Only the date and the event's location are sent.
Places. When you or we type a place or ground (your home town, an event venue), the text is looked up with Mapbox or OpenStreetMap to put it on the map.
Emails and notifications. We email you your login links and codes, new messages from PickleUp and similar service messages, through Resend. If you turn on notifications, we send them to your device (new messages, results we've found for you, a reminder to add a result) through your browser's own service. You can turn message emails and notifications off in the portal.
Usage. We see how the map is used for each athlete (for example how many fans viewed your profile) as counts, not who the fans are.
10.3 Why we use it (lawful bases)
- To run the ambassador programme and the portal (your profile, events, shop allowance and orders, messages, login emails): because it's needed for the PickleUp Ambassador Agreement you accept when you first sign in.
- With your consent: your cramp diary and other health information (explicit consent), PickleUp news and offers, emails about athletes you follow, and notifications. You can withdraw your consent at any time. It doesn't affect what we did before.
- Our legitimate interests: counting how the map is used, finding ambassadors' public results online, handling Join the squad applications, and keeping the service secure. We have considered these and they don't override your rights; you can object at any time.
10.4 Who processes it for us
Supabase (our database and logins; data stored in the EU, in Ireland), Vercel (hosting the map and portal), Shopify (the shop and orders), Mapbox and OpenStreetMap (maps and place search), Resend (login and message emails), Klaviyo (fan update and marketing emails), Anthropic (the AI features above), Google, Apple and Mozilla (delivering notifications to your device), NASA POWER (weather: event dates and places only) and YouTube (videos, when played). They only get what they need for their service and must keep it secure.
10.5 Transfers outside the UK
Some of these providers (including Vercel, Mapbox, Resend, Klaviyo and Anthropic) are based in, or process data in, the United States. Where personal information leaves the UK, it is protected by the safeguards UK data-protection law requires, such as the UK–US Data Bridge or the UK International Data Transfer Addendum to the EU Standard Contractual Clauses.
10.6 How long we keep it
- Ambassadors: while you're a PickleUp ambassador. If you leave, we archive your profile (it disappears from the map) and delete it when you ask us to, or automatically 12 months after it was archived.
- Fan accounts: until you delete your account (email us), or automatically once nobody has signed in to it for 2 years.
- Join the squad applications: deleted automatically 12 months after they arrive, unless you become an ambassador.
- Devices for notifications: until you turn notifications off or the device stops accepting them.
- Usage counts: kept as anonymous counts.
- Shop orders: as long as the law requires us to keep sales records (usually 6 years).
10.7 Your choices
Everything in section 6 applies here too. In particular, you can see and change your ambassador profile and cramp diary yourself in the portal, turn emails and notifications on or off, and ask us for a copy of your data or to delete it by emailing .
