CNN's made it official: pickle is the new pumpkin spice. The "safe sour" for jittery times. Once the boring sidekick, now the main character, turning up in lagers, crisps, cocktails and seasonings.
Great news for pickle. Less great if you're an athlete, because almost none of that lineup is built to do anything for your body. It's flavour for flavour's sake. A novelty hit.
PickleUp isn't riding the trend, we were here before the bandwagon showed up. We took the actually functional part of the pickle story, the acetic acid that goes after muscle cramps, and built it for sport. Then we made it pineapple, because nobody wants brine mid-effort.
The flavour of the summer, with a tropical twist and a real job to do.
Get the shot built for athletes, not the snack aisle.
