We're thrilled to announce that PickleUp is now the official pickle juice partner of Oxfordshire Cricket — one of England's top county cricket clubs with a proud history of developing elite talent.
What the Partnership Means
As part of the deal, PickleUp will supply our Pro Shots to Oxfordshire Cricket's open-age teams throughout the 2026 season. That means their players will have access to the same cramp-fighting, performance-fuelling shots trusted by professional athletes across the country.
It's a natural fit. Cricket is a sport where cramps can strike at the worst possible moment — deep into a long innings, during a gruelling spell with the ball, or chasing down a total in the field on a hot afternoon. PickleUp Pro Shots are designed for exactly those situations: quick-acting relief from exercise-related muscle cramps, with the added benefit of carbohydrates, sodium, and magnesium to keep performance levels high.
Why Pickle Juice Is Taking Over Cricket
Pickle juice has rapidly become one of cricket's worst-kept secrets. Ben Stokes and the England squad have been spotted using it during Test matches, and the science backs it up — studies show that pickle juice can reduce cramp duration significantly compared to water alone.
But not all pickle juice is created equal. PickleUp Pro Shots are designed by leading nutritionists and professional athletes, fully tested and certified through Informed Sport, and come in a pineapple flavour that actually tastes good. That last point matters more than you'd think when you're reaching for a shot mid-match.
What We're Saying
PickleUp co-founder Ash Mikucki-Ringhus said: "We are absolutely delighted to partner with Oxfordshire Cricket, and look forward to helping their players keep cramps at bay in the upcoming season. As we seek to expand our presence in professional sports, we are thrilled to partner with a club with such a track record of developing top quality cricketers."
Alex Mitchell, Director of Development and Commercial Partnerships at Oxfordshire Cricket, added: "Oxfordshire Cricket are pleased to be partnering with a new, dynamic and exciting brand in PickleUp. Pickle juice has become very popular in cricket in the last few years, and we are excited to see the shots in use in our open age-group teams."
Celebrate with £10 Off
To mark the partnership, we're offering £10 off orders over £20 with the code OXFORDSHIRECCC10 — limited to one use per customer. Whether you're a cricketer dealing with cramps on match day or an endurance athlete looking for a performance edge, now's the time to try PickleUp.
PickleUp Pro Shots are Informed Sport certified. Designed in collaboration with professional nutritionists and athletes. Trusted by professionals.
